Developing Your 2023 Marketing Plan
Successful construction firms don’t view marketing as an expense, but rather a strategic approach to business. Each year we have the opportunity to refresh how we approach our business, marketplace and clients. A marketing plan is about strategic choices: which markets to target, what services to offer, how to differentiate, how to communicate and how to win….
SEO vs. Social Media Marketing – Which is Better for Your Construction Business?
With online marketing, there’s a debate raging among experts over which strategy is best to grow your construction business. Would SEO or social media marketing be the better option? Often, construction businesses will hire an SEO expert or agency to increase their visibility in the search engines without even thinking about social media and the…
A Brief Guide on Content Marketing Strategy for a Construction Business
Content marketing is a great way to subtly push your brand among consumers while offering them unconditional value. The successful content marketing with continuity also eventually improves the organic online visibility of the business. For these reasons, businesses from all sectors and niches have made content marketing an integral part of their digital promotions. However,…
SEO or PPC: Which is Better for Your Construction Business
Determining an approach to digital marketing can be intimidating. In order to grow your construction business online, you may be wondering whether you should invest your time and money into Search Engine Optimization (SEO) or Pay-Per-Click Advertising (PPC). Both have their positives and negatives, but is one better than the other? Let’s look at both….
Construction Assistance Association Launches New Website
When it comes to advancing diversity and inclusion in the construction industry, Construction Assistance Association (CAA) is at the forefront of the movement. And, the organization has recently launched a brand new website to amplify its message and elevate its members. The new website, www.contractorsassistance.org, is designed to highlight the organization’s mission, membership and programs. “As…
Join the GroundBreak Carolinas LinkedIn Group
Looking to build your business? Join the GroundBreak Carolinas LinkedIn group today! Since 2017, The team at GroundBreak Carolinas has been publishing newsletters every other week with interesting articles, engaging content and thought provoking insights. From the start, we’ve been committed to telling the stories of the construction community in the Carolinas. With the recent…
Seven Key Trends Impacting AEC Marketing In 2021
History has proven that companies that embraced change and disruption have proven to be the most successful. In 2021, marketers will need to pivot and be intentional about adapting and improving their marketing approaches, and building strategies that engage clients and drive the achievement of business goals. During the last year, COVID-19 has certainly disrupted…
How to Earn Business Success in Plumbing & HVAC
Everyone’s heard the statistics about the number of small businesses that fail, especially in those early years. The plumbing and HVAC fields are no different. Many contractors have a steady stream of happy customers that keep their businesses afloat even through rough patches. Others end up making critical errors that could send their business to financial ruin….
Top 5 Customer Experience Metrics to Grow Your Business
When selling a product or service, the user is one of your most important assets. Their input is vital to ensure continued satisfaction and buyer loyalty. The customer experience (CX) is multifaceted, meaning approaches from all angles are needed. Key performance indicators allow a company to see if it’s achieving all the key goals set…
Mashburn Construction Grows Corporate Marketing Team
Columbia, S.C. — Mashburn Construction is pleased to announce growth and promotion within the company’s corporate marketing department. Lee Mashburn, President of Mashburn Construction says, “Despite these very difficult times, we continue to invest in our employees. To keep in line with our strategic goals, we are proud to promote Lindsey Culley to oversee our marketing efforts…
