SEO or PPC: Which is Better for Your Construction Business
Determining an approach to digital marketing can be intimidating. In order to grow your construction business online, you may be wondering whether you should invest your time and money into Search Engine Optimization (SEO) or Pay-Per-Click Advertising (PPC). Both have their positives and negatives, but is one better than the other? Let’s look at both….
Construction Assistance Association Launches New Website
When it comes to advancing diversity and inclusion in the construction industry, Construction Assistance Association (CAA) is at the forefront of the movement. And, the organization has recently launched a brand new website to amplify its message and elevate its members. The new website, www.contractorsassistance.org, is designed to highlight the organization’s mission, membership and programs. “As…
Join the New GroundBreak Carolinas LinkedIn Group
Looking to build your business in 2021? Join the new GroundBreak Carolinas LinkedIn group today! Since 2017, The team at GroundBreak Carolinas has been publishing newsletters every other week with interesting articles, engaging content and thought provoking insights. Since our launch, we’ve been committed to telling the stories of the construction community in the Carolinas….
Seven Key Trends Impacting AEC Marketing In 2021
History has proven that companies that embraced change and disruption have proven to be the most successful. In 2021, marketers will need to pivot and be intentional about adapting and improving their marketing approaches, and building strategies that engage clients and drive the achievement of business goals. During the last year, COVID-19 has certainly disrupted…
How to Earn Business Success in Plumbing & HVAC
Everyone’s heard the statistics about the number of small businesses that fail, especially in those early years. The plumbing and HVAC fields are no different. Many contractors have a steady stream of happy customers that keep their businesses afloat even through rough patches. Others end up making critical errors that could send their business to financial ruin….
Top 5 Customer Experience Metrics to Grow Your Business
When selling a product or service, the user is one of your most important assets. Their input is vital to ensure continued satisfaction and buyer loyalty. The customer experience (CX) is multifaceted, meaning approaches from all angles are needed. Key performance indicators allow a company to see if it’s achieving all the key goals set…
Mashburn Construction Grows Corporate Marketing Team
Columbia, S.C. — Mashburn Construction is pleased to announce growth and promotion within the company’s corporate marketing department. Lee Mashburn, President of Mashburn Construction says, “Despite these very difficult times, we continue to invest in our employees. To keep in line with our strategic goals, we are proud to promote Lindsey Culley to oversee our marketing efforts…
ABC Carolinas Webinar: Marketing in a Dynamic Environment
Be sure to register for this timely informational webinar on Strategic Marketing scheduled for Tuesday, August 18, 2020. The featured speaker is marketing expert Brian Gallagher, Vice President of Corporate Development for Graycor.
Marketing During COVID-19
As the COVID-19 pandemic continues to impact the economy, businesses in the construction industry face dynamic challenges. Many firms are tightening their belts and cutting expenditures. During challenging economic times, communicating with prospects and clients is more important than ever. While activity has slowed, companies still need resources, solutions, information, products, and services provided by…
Developing Your 2020 Marketing Plan
Successful construction firms don’t view marketing as an expense, but rather a strategic approach to business. Each year we have the opportunity to refresh how we approach our business, marketplace and clients. A marketing plan is about strategic choices: which markets to target, what services to offer, how to differentiate, how to communicate and how to win….
