How to Earn Business Success in Plumbing & HVAC
Everyone’s heard the statistics about the number of small businesses that fail, especially in those early years. The plumbing and HVAC fields are no different. Many contractors have a steady stream of happy customers that keep their businesses afloat even through rough patches. Others end up making critical errors that could send their business to financial ruin….
Top 5 Customer Experience Metrics to Grow Your Business
When selling a product or service, the user is one of your most important assets. Their input is vital to ensure continued satisfaction and buyer loyalty. The customer experience (CX) is multifaceted, meaning approaches from all angles are needed. Key performance indicators allow a company to see if it’s achieving all the key goals set…
Mashburn Construction Grows Corporate Marketing Team
Columbia, S.C. — Mashburn Construction is pleased to announce growth and promotion within the company’s corporate marketing department. Lee Mashburn, President of Mashburn Construction says, “Despite these very difficult times, we continue to invest in our employees. To keep in line with our strategic goals, we are proud to promote Lindsey Culley to oversee our marketing efforts…
ABC Carolinas Webinar: Marketing in a Dynamic Environment
Be sure to register for this timely informational webinar on Strategic Marketing scheduled for Tuesday, August 18, 2020. The featured speaker is marketing expert Brian Gallagher, Vice President of Corporate Development for Graycor.
Marketing During COVID-19
As the COVID-19 pandemic continues to impact the economy, businesses in the construction industry face dynamic challenges. Many firms are tightening their belts and cutting expenditures. During challenging economic times, communicating with prospects and clients is more important than ever. While activity has slowed, companies still need resources, solutions, information, products, and services provided by…
Developing Your 2020 Marketing Plan
Successful construction firms don’t view marketing as an expense, but rather a strategic approach to business. Each year we have the opportunity to refresh how we approach our business, marketplace and clients. A marketing plan is about strategic choices: which markets to target, what services to offer, how to differentiate, how to communicate and how to win….
Content Marketing
As traditional marketing methods continue to decline in effectiveness and return on investment, content marketing is increasing becoming an effective tool for lead generation, client engagement, and thought leadership. GroundBreak Carolinas was established as a content marketing platform serving the design and construction communities in North Carolina and South Carolina. “Content marketing is a strategic…
Characteristics of a Marketing Centric A/E/C Firm
No real big surprise to the marketing professionals in the architecture, engineering, and construction industry that when it comes to marketing, our industry is often behind the curve of most other industries. Part of this is because marketing was outright illegal for professional services until the 1970s. Another reason is because there is a possible…
AEC Excellence Awards 2019 Call for Entries Now Open
Now in its eighth year, the AEC Excellence Awards competition—co-sponsored by Autodesk, Construction Dive, SmartCities Dive, and Informed Infrastructure —is an incredible way to honor the AEC (architecture, engineering, and construction) industry and the ingenuity of the professionals who are stretching the limits of what is possible in AEC. Enter now for this year’s AEC Excellence…
Storytelling Through Video
As I travel around the country visiting clients to discuss marketing plans, a common tactic that is presented is videos, specifically short format (less than four minutes). Many want to ramp up their existing video efforts, while others simply want to start, yet are nervous. Although the stats have been shared in this space numerous…
