Marketing Trends Impacting Construction
Technology and consumer behavior continue to evolve, having a significant impact on how marketers in the architecture, engineering and construction (AEC) industry plan and execute their tactics. The “rules” change on a regular basis, so keeping a pulse on current trends will help AEC firms improve their marketing effectiveness. There are 10 key trends to…
Recent Tragedies Remind Us of the Importance of a Crisis Communications Plan
The tragedy on Florida International University’s campus recently that resulted in six deaths and multiple injuries is a reminder to us the necessity of having a crisis communications plan. When tragedy occurs and the news spreads quickly, having a plan in place that can be easily implemented is key. No matter your organizational structure or…
Tips for AEC Project Photography
A good A/E/C photographer will help you build your portfolio of marketing images so that your clients can see the diversity of your projects in the most favorable manner possible. Your masterpiece may look nice in person, but what if your potential clients are too busy to experience it first hand? Hiring the right A/E/C…
Using PR to Build Thought Leadership
Public relations is the formal way in which organizations communicate with their public. It is planned or managed communication — a means to communicate, influence and even sell. While that sounds like a boring textbook statement, it is important to recognize the key message here: planned or managed communication. The chatter about your organization happens…
Southeast Design and Construction Company Prepares for Growth Through Brand Integration
Construction Resources, LLC, an Atlanta-based family of design and construction businesses, has announced its plan to further integrate all of its independently-operated entities in the Southeast. Marqet Group, a Houston-based agency will support the brand integration and develop 360° programs to promote the company’s innate values: design, service and heritage. Construction Resources currently offers over…
Serve Your Best Customers First
Customer segmentation has long been a standard in other industries. For instance, there are countless examples of manufacturers slapping a different label on an automobile and marketing it to a dissimilar demographic either based on a difference in price, image, or even branding. Applying this same philosophy to the concrete contractor can benefit customer retention…
New Website for Outer Banks Pool & Landscape Designer Makes a Splash
Outer Banks Media (OBX Media), a North Carolina-based digital marketing agency specializing in website design, search engine optimization and internet marketing, announces the completion of a website redesign for their client, Southern Scapes Pool & Landscape Design (Southern Scapes). Southern Scapes has been in business since 1998, and is a family owned business specializing in pool…
North Carolina Construction Projects Have the Necessary Approvals and Go Forward
Construct-A-Lead, a construction lead service, reported that the following North Carolina construction projects will have the necessary approvals and will go forward. Businesses will have ample opportunities to provide construction bids and other services relative to these projects Interested parties are invited to visit construct-a-lead.com and sign up for a test drive. This a no obligation, no…
Sell Value and Increase Profitability
Daniel Pink, author of A Whole New Mind, identified the primary cause of the construction industry’s low-profit margins. He wrote, “For business, it’s no longer enough to create a product that’s reasonably priced and adequately functional.” Unfortunately, that’s what the construction industry attempts to do when it bids work based on price. The problem with…
