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Marketing

Characteristics of a Marketing Centric A/E/C Firm

April 27, 2019

No real big surprise to the marketing professionals in the architecture, engineering, and construction industry that when it comes to marketing, our industry is often behind the curve of most other industries. Part of this is because marketing was outright illegal for professional services until the 1970s. Another reason is because there is a possible…

AEC Excellence Awards 2019 Call for Entries Now Open

April 5, 2019

Now in its eighth year, the AEC Excellence Awards competition—co-sponsored by Autodesk, Construction Dive, SmartCities Dive, and Informed Infrastructure —is an incredible way to honor the AEC (architecture, engineering, and construction) industry and the ingenuity of the professionals who are stretching the limits of what is possible in AEC. Enter now for this year’s AEC Excellence…

Storytelling Through Video

March 29, 2019

As I travel around the country visiting clients to discuss marketing plans, a common tactic that is presented is videos, specifically short format (less than four minutes). Many want to ramp up their existing video efforts, while others simply want to start, yet are nervous. Although the stats have been shared in this space numerous…

Constant Contact Adds New Facebook, Automation and Branding Tools to Marketing Platform

September 26, 2018

Constant Contact, an Endurance International Group (NASDAQ :  EIGI) company and leader in small business marketing solutions, continues to evolve its platform with the launch of a new suite of tools that allows even the most inexperienced small businesses to benefit from sophisticated marketing. Designed, tested and proven to deliver ease of use and more results to…

Marketing Trends Impacting Construction

May 14, 2018

Technology and consumer behavior continue to evolve, having a significant impact on how marketers in the architecture, engineering and construction (AEC) industry plan and execute their tactics. The “rules” change on a regular basis, so keeping a pulse on current trends will help AEC firms improve their marketing effectiveness. There are 10 key trends to…

Recent Tragedies Remind Us of the Importance of a Crisis Communications Plan

April 3, 2018

The tragedy on Florida International University’s campus recently that resulted in six deaths and multiple injuries is a reminder to us the necessity of having a crisis communications plan. When tragedy occurs and the news spreads quickly, having a plan in place that can be easily implemented is key. No matter your organizational structure or…

Tips for AEC Project Photography

November 7, 2017

A good A/E/C photographer will help you build your portfolio of marketing images so that your clients can see the diversity of your projects in the most favorable manner possible. Your masterpiece may look nice in person, but what if your potential clients are too busy to experience it first hand? Hiring the right A/E/C…

Using PR to Build Thought Leadership

October 9, 2017

Public relations is the formal way in which organizations communicate with their public. It is planned or managed communication — a means to communicate, influence and even sell. While that sounds like a boring textbook statement, it is important to recognize the key message here: planned or managed communication. The chatter about your organization happens…

Southeast Design and Construction Company Prepares for Growth Through Brand Integration

August 24, 2017

Construction Resources, LLC, an Atlanta-based family of design and construction businesses, has announced its plan to further integrate all of its independently-operated entities in the Southeast. Marqet Group, a Houston-based agency will support the brand integration and develop 360° programs to promote the company’s innate values: design, service and heritage. Construction Resources currently offers over…

Serve Your Best Customers First

May 21, 2017

Customer segmentation has long been a standard in other industries. For instance, there are countless examples of manufacturers slapping a different label on an automobile and marketing it to a dissimilar demographic either based on a difference in price, image, or even branding. Applying this same philosophy to the concrete contractor can benefit customer retention…

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What We’re Reading

  • Six Triangle industrial sites part of $1 billion recapitalization
    Source: Raleigh Business Journal Published on April 14, 2021
  • Why small-town Sanford beat big metros for 325-job, $200M+ investment
    Source: Raleigh Business Journal Published on April 14, 2021
  • Nutrition firm considers Winston-Salem for 260-job project
    Source: Business North Carolina Published on April 14, 2021
  • Pipe manufacturer to invest $4.6M, 44 new jobs in Columbus
    Source: Business North Carolina Published on April 13, 2021
  • Abenza Holdings to open manufacturing site in Lee County
    Source: Business North Carolina Published on April 13, 2021

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  • ABC Carolinas Construction Conference in Myrtle Beach; Features New SC Chamber CEO, Bob Morgan as Keynote
  • Listen in: CAGC’s “We Were Built for This” BuilderCast Series

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