As traditional marketing methods continue to decline in effectiveness and return on investment, content marketing is increasing becoming an effective tool for lead generation, client engagement, and thought leadership.
GroundBreak Carolinas was established as a content marketing platform serving the design and construction communities in North Carolina and South Carolina.
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” -Content Marketing Institute
GroundBreak Carolinas partners have the opportunity to post
feature articles, interviews, and project profiles. The marketing
experts at GroundBreak Carolinas can customize a content
marketing program that breaks through the clutter and delivers
your message. We will develop creative approaches to help you
tell your story, engage with potential customers, and position
your company as a trusted authority. Contact us today to learn
more about our content marketing services.
Content Marketing Resources:
Getting Started with ideas from the Content Marketing Institute (CMI):
- 2 Essential Elements for Getting Started With Content Marketing
- Developing Your Content Marketing Strategy: What You Need to Know
- A Guide to Creating Content in the Formats Your Audience Loves
- How to Build Social Media Into Your Content Marketing Process
- The Basics of SEO for Successful Content Marketing
- Build a Successful Editorial Plan: Essential Skills Your Team Needs
- A Simple Plan for Measuring Effectiveness of Content
- Effective Content Marketing: 5 Steps to Track Your Efforts