Groundbreak Carolinas

GroundBreak Carolinas

Your source for construction industry news in the Carolinas

Let’s Talk Construction

Let’s Talk Construction® is a B2B talk show focused on Construction, the only one of its kind in the Carolinas. The show airs on the Let’s Talk Construction YouTube channel and is also available for download on most podcast platforms. The series features one-on-one interviews and conversations about trending construction topics with Carolinas’ top construction executives, community leaders, and government dignitaries. We provide an innovative platform allowing our guests to share their expertise with an audience of colleagues, peers, and potential clients.

The Let’s Talk Construction® construction show and podcast is hosted by long-time South Carolina business publisher and Let’s Talk Business host Rick Jenkins in partnership with GroundBreak Carolinas. Each episode features interviews with construction industry C-level executives, community leaders and government officials. Each episode is recorded and archived on the show’s YouTube channel and available for download on popular podcast platforms, including Google, Apple, and Spotify. 

What We Do 

We collaborate with architecture, engineering, construction, commercial real estate, economic development, and other business leaders, giving them a platform to inform and inspire an audience of potential clients by innovatively producing an engaging talk show. In 2024, construction-themed episodes will feature workforce development, economic development, safety, equipment and materials, cyber security, construction projects, commercial real estate, and more.  

We look for the brightest and most knowledgeable construction executives to shape the conversation, providing unique insight to our viewers and listeners. This brand of thought leadership is the most impactful way to establish our guests as an authority within a particular industry niche or area of expertise.

Why Video? 

Putting it simple: Consumers love video. The average person consumes 84 minutes of video every day. Video is becoming hugely popular with B2B marketers. Identifying an ROI for many forms of advertising is next to impossible. Not so with video, which allows for meaningful engagement and easy-to-verify impressions. Combined with powerful editorial content from GroundBreak Carolinas, you have a combination of compelling content marketing platforms unlike any others in the industry.

Check out these telling statistics from a recent national survey:  

  • 86% of B2B marketers are now using video as a marketing strategy. 
  • 86% of marketers are satisfied with the ROI of video.  
  • 94% of people turned to video to learn more about products and services. 
  • 82% of internet traffic is a result of video consumption.  
  • 47% of internet marketers use video to deliver their message. 
  • 89% of marketers use YouTube to share long-form content. 
  • 90% of consumers watch videos on their mobile devices. 
  • 78% of marketers say videos helped increase sales.  54% of viewers report they want to see more videos from businesses they follow.

Let’s Talk Construction Episodes

Through our partnership, Let’s Talk Construction and Let’s Talk Business bring you perspectives and insights from leaders on the most important topics in the industry.

CarolinaPower’s President Chris Moore joined Let’s Talk Construction host to discuss Workforce Development Solutions for the industry.
Carroll Daniel Construction Vice President Eldon Gowens talks to Let’s Talk Construction Host Rick Jennings about the Outlook for Construction.
South Carolina Chamber of Commerce CEO & President Bob Morgan joined Rick Jenkins to talk about economic development and business in South Carolina.
Joey Von Nessen, Research Economist, Darla Moore School of Business at the University of South Carolina, joined host Rick Jenkins to discuss the impact Logistics has on the local economy.
South Carolina Secretary of Commerce Harry Lightsy and SCDEW Executive Director William Floyd joined host Rick Jenkins to discuss economic and workforce topics.
South Carolina Lieutenant Governor and business owner Pamela Evette joined host Rick Jenkins to talk about business, economics and politics.

If you are interested in being featured on a Let’s Talk Construction episode or being a sponsor, contact us today!