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2024 State of Local SEO for Contractors Report

by Contractors Lead Partners on

 

A groundbreaking study analyzing 9,782 contractor Google Business Profiles across the United States has revealed critical insights into the online presence and customer satisfaction of local contractors.

The 2024 State of Local SEO for Contractors report highlights the top and bottom-performing locations, key facts, and essential recommendations for improvement.

Top-Performing Locations:

  1. New Castle, DE: Leading the nation with 1.63 reviews per capita and an impressive average star rating of 4.65.
  2. Newark, DE: Not far behind, with a stellar average star rating of 4.85 and a high volume of positive reviews.
  3. Stamford, CT: Achieving the highest average star rating of 4.94, reflecting exceptional customer satisfaction.

Bottom-Performing Locations:

  1. Green River, WY: Lowest average star rating at 3.53, indicating significant room for improvement.
  2. Beatrice, NE: Struggling with an average star rating of 3.78.
  3. Bethel, AK: Showing low customer satisfaction with an average star rating of 3.89.

Key Findings:

  • 14% of Contractors Lack a Website: A significant disadvantage in today’s digital age, missing out on numerous business opportunities.
  • 8% Have a Rating Below 4.0 Stars: Of the companies ranking in the top 20, showcasing the importance of maintaining high ratings…
  • 22% Are Missing H1 Tags on Their Homepage: Vital for SEO, missing H1 tags can negatively impact search engine rankings.
  • 17% Have Under 200 Words of Text on Their Homepage: Insufficient content can affect both SEO and user engagement.
  • 12% Have Incomplete Homepage Titles: Poorly optimized titles can reduce visibility in search results.

Top Customer Satisfaction Categories by Rating:

  1. Retaining Wall Supplier: Perfect score of 5.0.
  2. Insulation Contractor: Near-perfect rating of 4.98.
  3. Asphalt Contractor: High rating of 4.96.

Bottom Customer Satisfaction Categories by Rating:

  1. Solar Energy Company: Lowest rating at 4.10.
  2. Building Materials Store: Rating of 4.20.
  3. Patio Enclosure Supplier: Rating of 4.30.

Importance for Local Contractors:

This report underscores the importance of a strong online presence and high customer satisfaction. For contractors, these factors are critical in building trust, attracting new clients, and maintaining a competitive edge.

Recommendations:

  1. Develop a Professional Website: Ensure a mobile-friendly website that highlights services, showcases testimonials, and includes contact information.
  2. Encourage Positive Reviews: Focus on delivering excellent service and implementing a strategy for managing and responding to reviews.
  3. Optimize On-Page SEO: Use clear, descriptive H1 tags and ensure sufficient content on key pages.
  4. Craft Effective Page Titles: Create concise, descriptive titles that include primary keywords.

Addressing common SEO issues can significantly enhance contractors’ online presence, attract more customers, and stay competitive in the digital landscape. 

The 2024 State of Local SEO for Contractors report provides valuable insights and actionable recommendations for improvement.

For more detailed insights and access to the full report, please visit https://www.contractorleadpartners.com/state-of-contractor-local-seo/.