Marketing Services

MARKETING PLANNING SERVICES
The GroundBreak Communications team excels at developing and implementing marketing plans. We go beyond the traditional approach to developing a marketing plan, and develop an approach based on our proprietary Strategic Thought Leadership framework that helps organizations establish a sustainable competitive advantage

Our comprehensive marketing planning services can help an organization at any phase in their development. Our marketing planning services include:

Strategic Marketing Planning
Marketing Plan Development
Competitive Analysis
Product and Services Review
Implementation and Management of Marketing Initiatives
Measurement

INTEGRATED MARKETING COMMUNICATIONS
Marketing communications is designed to deliver a clear, compelling message to the right decision-maker or influencer. However, in today’s world, there are more and more ways to communicate this message than ever before.

BRANDING AND CREATIVE
GroundBreak Communications works very closely with its clients on creative development. GroundBreak Communications works with a variety of external agencies, consultants and graphic design professionals to develop your creative materials using the GroundBreak Communications Creative Development Process (GCDP). This process takes a variety of factors into consideration including: goals and objectives, messages, marketing medium, desired actions, expected results, and a variety of other factors. Our creative services include:

Brand and Identity Development
Logo Design
Branding Guidelines and Standards
Creative Execution
Advertising
Collateral Materials and Sales Tools
Direct Response Materials
Electronic and Digital Materials
Signage and Vehicle Graphics
Employee Communications
Membership Materials
Investor Materials

DIGITAL
Digital marketing strategies continue to evolve. GroundBreak Communications’ interactive team understands that an organization’s interactive footprint is much more than just a website, and at the same time the site serves as the hub of your communications. We help our clients with a range of services, including:

Web Site Development
Content Management Systems
Marketing Automation
Pay-Per-Lead and Pay Per Click Campaigns
Online Advertising Campaign Creative, Design and Management
Content Development and Copywriting
Content Management Tools
Search Engine Optimization (SEO)
Landing Page Optimization and Conversion Tracking
eMail Marketing
Social Media Management
Social Network Profile Management
Mobile Strategy
Ghost Blogging
Digital Content Marketing
Video Production
Interactive Tools and Infographics
PowerPoint and Prezi Presentations
CRM Integration
Analytics/Reporting

PUBLIC RELATIONS
Our public relations efforts focus developing compelling content that moves target audiences through effective storytelling, producing relevant content, and managing media relations Our public relations services cover a wide range, including:

Public Relations Strategy Development
Media Relations
Topic, Article and Content Development
Brand Journalism
Product and Services Launches
Customer Success Stories/Case Histories
Analyst and Investor Relations
Employee Relations/Internal Communications
Event Management and Communications
Groundbreaking and Ribbon Cutting Ceremonies
Crisis Communication
Media Training
Presentation Training
Annual Reports
Speech Writing
Employee, Member and Investor Communications

STRATEGIC PLANNING
GroundBreak Carolinas offer services to help businesses organizations set their strategic goals, improve operational efficiency and drive performance, while improving customer/member satisfaction and loyalty. We have extensive experience assisting companies and organizations with strategy development, implementation, and measurement.

We don’t view strategic planning as an event, rather an on-going process that is the life blood of your organization. Our strategic planning services include:

LEADERSHIP TRAINING

Through our partner company, Revision Leadership, we offer leadership training, coaching and speaker training. The coaches at Revision Leadership are Certified John Maxwell Team Coaches. We offer: