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Groundbreak Carolinas

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GroundBreak Carolinas

Your source for construction industry news in the Carolinas

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Marketing Services

MARKETING PLANNING SERVICES
The GroundBreak Communications team excels at developing and implementing marketing plans. We go beyond the traditional approach to developing a marketing plan, and develop an approach based on our proprietary Strategic Thought Leadership framework that helps organizations establish a sustainable competitive advantage

Our comprehensive marketing planning services can help an organization at any phase in their development. Our marketing planning services include:

  • Strategic Marketing Planning
  • Marketing Plan Development
  • Competitive Analysis
  • Product and Services Review
  • Implementation and Management of Marketing Initiatives
  • Measurement


INTEGRATED MARKETING COMMUNICATIONS
Marketing communications is designed to deliver a clear, compelling message to the right decision-maker or influencer. However, in today’s world, there are more and more ways to communicate this message than ever before.


BRANDING AND CREATIVE
GroundBreak Communications works very closely with its clients on creative development. GroundBreak Communications works with a variety of external agencies, consultants and graphic design professionals to develop your creative materials using the GroundBreak Communications Creative Development Process (GCDP). This process takes a variety of factors into consideration including: goals and objectives, messages, marketing medium, desired actions, expected results, and a variety of other factors. Our creative services include:

  • Brand and Identity Development
  • Logo Design
  • Branding Guidelines and Standards
  • Creative Execution
  • Advertising
  • Collateral Materials and Sales Tools
  • Direct Response Materials
  • Electronic and Digital Materials
  • Signage and Vehicle Graphics
  • Employee Communications
  • Membership Materials
  • Investor Materials


DIGITAL 
Digital marketing strategies continue to evolve.  GroundBreak Communications’ interactive team understands that an organization’s interactive footprint is much more than just a website, and at the same time the site serves as the hub of your communications. We help our clients with a range of services, including:

  • Web Site Development
  • Content Management Systems
  • Marketing Automation
  • Pay-Per-Lead and Pay Per Click Campaigns
  • Online Advertising Campaign Creative, Design and Management
  • Content Development and Copywriting
  • Content Management Tools
  • Search Engine Optimization (SEO)
  • Landing Page Optimization and Conversion Tracking
  • eMail Marketing
  • Social Media Management
  • Social Network Profile Management
  • Mobile Strategy
  • Ghost Blogging
  • Digital Content Marketing
  • Video Production
  • Interactive Tools and Infographics
  • PowerPoint and Prezi Presentations
  • CRM Integration
  • Analytics/Reporting

 
PUBLIC RELATIONS
Our public relations efforts focus developing compelling content that moves target audiences through effective storytelling, producing relevant content, and managing media relations Our public relations services cover a wide range, including:

  • Public Relations Strategy Development
  • Media Relations
  • Topic, Article and Content Development
  • Brand Journalism
  • Product and Services Launches
  • Customer Success Stories/Case Histories
  • Analyst and Investor Relations
  • Employee Relations/Internal Communications
  • Event Management and Communications
  • Groundbreaking and Ribbon Cutting  Ceremonies
  • Crisis Communication
  • Media Training
  • Presentation Training
  • Annual Reports
  • Speech Writing
  • Employee, Member and Investor Communications

STRATEGIC PLANNING 
GroundBreak Carolinas offer services to help businesses organizations set their strategic goals, improve operational efficiency and drive performance, while improving customer/member satisfaction and loyalty. We have extensive experience assisting companies and organizations with strategy development, implementation, and measurement.
 
We don’t view strategic planning as an event, rather an on-going process that is the life blood of your organization. Our strategic planning services include:

LEADERSHIP TRAINING

Through our partner company, Revision Leadership, we offer leadership training, coaching and speaker training. The coaches at Revision Leadership are Certified John Maxwell Team Coaches. We offer:

  • Leadership Training
  • Personal Coaching
  • Executive Coaching
  • Team Building
  • Speaker Training

OTHER SERVICES

GroundBreak Communications can help support most of your business needs. We have experience with:

  • Research Initiatives
  • Competitive Analysis
  • Market Segmentation Studies
  • Client Satisfaction Efforts
  • Client Entertaining and Engagement Efforts
  • Special Events and Promotions
  • New Product Development
  • Employment Branding
  • Award Programs
  • Training and Development Programs
  • Recruiting Programs
  • On-Boarding
  • Technology Initiatives

Contact us to Learn More

Primary Sidebar

What We’re Reading

  • Mount Airy manufacturer seeks Surry County incentives for $12M expansion
    Source: Business North Carolina Published on May 28, 2025
  • Grace Church plans youth ministries center in downtown Greenville
    Source: Upstate Business Journal Published on May 28, 2025
  • Spartanburg/East Upstate notes: Designs complete for Spartanburg city/county complex
    Source: Upstate Business Journal Published on May 28, 2025
  • Williams Development, True Homes launch 231-home project in Winston-Salem
    Source: Business North Carolina Published on May 27, 2025
  • Turkish company to make $82 million investment in Goldsboro, create 216 jobs
    Source: Business North Carolina Published on May 27, 2025

Recent Posts

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  • Senior Executives and Young Leaders Give Firsthand Advice to New Graduates Entering AEC Industry
  • Tariffs and the Transformation of Construction Financing and Delivery
  • Optimism and Opportunity: SCEDA’s 2025 Conference Highlights South Carolina’s Economic Momentum Amid Uncertainty
  • Western NC Construction Career Day Draws 600 High Schoolers: Inspiration for a Resilient Region
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