• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Groundbreak Carolinas

MENUMENU
  • News
  • Careers
  • Resources
    • 2020 ABC of the Carolinas EIC Awards
    • AEC Industry Blogs
    • AEC School Directory
    • Asbestos Resources
    • Content Marketing
    • Coronavirus Resources
    • Diversity and Inclusion
    • Economic Forecasts
    • GroundBreak Carolinas Newsletter Archive
    • Health and Wellness
    • New Silica Standard Resources
    • Workforce Development Resources
  • Subscribe

GroundBreak Carolinas

Your source for construction industry news in the Carolinas

MENUMENU
  • Featured
  • Business
    • Accounting
    • Government Affairs
    • Management
    • Human Resources
    • Finance, Bonding, & Insurance
    • Leadership
    • Marketing & BD
    • Operations Management
    • Legal
    • Risk Management
    • Technology
  • Markets
    • Commercial
    • Distribution / Warehouse
    • Government Facilities
    • Health Care
    • Hotels / Hospitality
    • Industrial/Manufacturing
    • Mission Critical / Data Centers
    • Residential/Multi-Family Residential
    • Office Buildings
    • Power / Energy
    • Retail / Shopping Centers
    • Roads, Bridges and Highways
    • Schools (K-12 and Higher Education)
    • Strategy
  • Workforce
    • Apprenticeships
    • Education
      • Colleges
      • High Schools
      • Technical Schools
    • Recruiting
    • Safety
    • Training
    • Veterans Programs
  • Operations
    • Architecture
    • Contracting
    • Energy
    • Engineering
    • Equipment
    • Facilities
    • Products
  • Projects
  • People
  • Economic Development
  • Partners
  • News
  • Events
  • Careers
  • Resources
    • AEC Industry Blogs
    • AEC School Directory
    • Asbestos Resources
    • Content Marketing
    • Coronavirus Resources
    • Economic Forecasts
    • GroundBreak Carolinas Newsletter Archive
    • New Silica Standard Resources
    • Workforce Development Resources
  • Let’s Talk Construction

Business | Economic Development | Workforce

“All In North Carolina” Campaign launched to Recruit Businesses and Workforce to North Carolina

by EDPNC on June 17, 2021

The Economic Development Partnership of North Carolina (EDPNC) launched a national advertising campaign focused on increasing awareness and choice of North Carolina as a place where diverse businesses and workforce talent can thrive.

Titled “All In North Carolina,” the campaign’s central message stresses the vast opportunity and diversity of place, people, businesses and industries North Carolina offers. That message will be delivered to the key markets of business relocation decisionmakers and mobile workforce talent.

The campaign’s signature video features Jaki Shelton Green, North Carolina’s first African American Poet Laureate. Her narration and the imagery beautifully capture the many types of people who live and work in North Carolina.

Green refers to the state’s Nobel laureates, poet laureates and baccalaureates; its glassblowers and glass-ceiling breakers; its brainiacs and extreme sports maniacs; its dancers and take-a-stancers; and so much more. “All rising. All thriving. All in North Carolina,” she says.

The campaign, which runs through the end of the year, relies primarily on highly targeted digital media properties to support lead generation for the EDPNC’s business recruitment efforts. “All In North Carolina” will run via streaming video, digital display advertising, print, and social media.

The $2 million campaign arose out of the recognition that marketing to bring additional jobs and tax dollars to North Carolina should be part of the state’s COVID-19 recovery effort.

“North Carolina offers a very strong value proposition for businesses considering relocation or expansion. And this is being recognized in the media and the site selection community,” said Denise Desatnick, EDPNC vice president of marketing and research. “However, relative to the states we compete with most often, our top-of-mind awareness and consideration among the key audiences of corporate executives, location consultants, and mobile workforce talent is low.”

“All In North Carolina” is designed to help remedy that through its highly targeted, creative and memorable messaging that brings to life assets including the state’s natural beauty, high quality of life, mix of urban and rural settings, affordability, business-friendly tax climate, educational ecosystem, spirit of innovation, and more. The campaign strongly positions the state as the place where diverse minds connect and thrive.

“Coming out of the pandemic, we also see a great opportunity to attract newly remote workers to relocate to North Carolina,” said Christopher Chung, chief executive officer of the EDPNC. “Workforce is consistently the top priority of businesses considering where to relocate or expand, so marketing to attract talent is increasingly important.”

The campaign was created by Mythic, a marketing and advertising firm based in Charlotte.

About the Economic Development Partnership of North Carolina
The Economic Development Partnership of North Carolina (EDPNC) is a private nonprofit corporation that serves as North Carolina’s statewide economic development organization. Governed by an 18-member board of business and industry leaders from across the state, the EDPNC focuses on business and job recruitment, existing industry support, international trade, and tourism and film marketing. The EDPNC, which operates under contract with the North Carolina Department of Commerce, works closely with public- and private-sector partners at the state, regional and local levels. For more information, visit edpnc.com.

Example of “All In North Carolina” print ad

Topics: Business, Economic Development, Workforce
Economic Development, EDPNC, Workforce

Primary Sidebar

What We’re Reading

  • Biz: Demand for industrial space remains intense
    Source: Raleigh Business Journal Published on May 9, 2025
  • Krispy Kreme sinks after 2025 forecast withdrawn
    Source: Business North Carolina Published on May 8, 2025
  • North Carolina offered $300M to lure 4,000-job factory. It went to Ohio instead
    Source: Raleigh Business Journal Published on May 8, 2025
  • AIRSYS Cooling Technologies breaks ground on $40M global HQ in Woodruff
    Source: Upstate Business Journal Published on May 8, 2025
  • Fortune 500 company plans $380M manufacturing project in Charlotte region
    Source: Charlotte Business Journal Published on May 8, 2025

Recent Posts

  • IT & Cybersecurity: Safeguarding the Modern Construction Company
  • 2025 GroundBreakers: Who is Influencing the Industry? Submit your Nomination
  • Clemson University Dedicates Nieri Family Alumni and Visitors Center
  • Taking Flight with DISC: Revolutionizing Team Dynamics in Construction
  • Little Diversified Architectural Consulting Earns Just Label from Living Future
  • Search
  • News
  • Careers
  • Resources
    • 2020 ABC of the Carolinas EIC Awards
    • AEC Industry Blogs
    • AEC School Directory
    • Asbestos Resources
    • Content Marketing
    • Coronavirus Resources
    • Diversity and Inclusion
    • Economic Forecasts
    • GroundBreak Carolinas Newsletter Archive
    • Health and Wellness
    • New Silica Standard Resources
    • Workforce Development Resources
  • Subscribe

Footer

  • About GBC
  • Contact Us
  • Submit Editorial
  • Submit Event
  • Partnerships/Contributors

Sponsorship Opportunities

Join Our Mailing List

"*" indicates required fields

Name*
By clicking Submit you agree to our Privacy Policy and Terms of Use.
This field is for validation purposes and should be left unchanged.

Copyright © 2025 GroundBreak Carolinas LLC.

  • Privacy Policy
  • Terms of Use