BRUNT Workwear, Black Rifle Coffee Company and Niece Motorsports Team-Up to Power Travis Pastrana and Cleetus McFarland at NASCAR CRAFTSMAN Truck Series Opener
BRUNT Workwear, the fastest-growing work boot and apparel company for trade workers in the U.S., and Black Rifle Coffee Company, a veteran-founded, mission-driven premium beverage company, will bring together motorsports icon Travis Pastrana and digital racing phenomenon Cleetus McFarland to race as teammates in the NASCAR CRAFTSMAN Truck Series season-opening Fresh From Florida 250 at Daytona International Speedway on February 13.
McFarland will join Pastrana under the Niece Motorsports banner for the Daytona opener, contingent upon NASCAR approval following a scheduled test at Rockingham Speedway on Tuesday, February 10. Pastrana will drive the No. 42 BRUNT Workwear Chevrolet Silverado, while McFarland will pilot the No. 4 Black Rifle Coffee Company Chevrolet Silverado in the 100-lap, 250-mile event held annually during Speedweeks. The Fresh From Florida 250 is widely regarded as one of the most unpredictable races on the NASCAR CRAFTSMAN Truck Series calendar, known for high-speed drafting, aggressive pack racing, frequent lead changes and multi-truck incidents that often shape the outcome in the closing laps.
Pastrana, a global action sports star and one of the most versatile competitors in motorsports, is a multi-time X Games gold medalist and rally champion who has made numerous high-profile starts across NASCAR’s Cup, O’Reilly Auto Parts Series and CRAFTSMAN Truck Series. His most recent Truck Series appearance at Daytona in 2023 resulted in an 11th-place finish, underscoring his ability to compete at the front in one of NASCAR’s most demanding environments.
“I’m pumped to get back on track at Daytona,” Pastrana said. “This will be my first NASCAR CRAFTSMAN Truck Series race since 2023, so jumping back into the Niece Chevrolet is going to be a blast. Daytona is one of those places where anything can happen, and lining up with Cleetus and Ricky just adds to the fun. BRUNT and Black Rifle Coffee Company have been awesome partners, from everything we’re doing at Pastranaland to Channel 199, so it’s pretty cool to take on this next challenge together and see how it plays out.”
Meanwhile, McFarland has built one of the largest followings in motorsports through his viral YouTube content, grassroots racing programs and high-performance automotive builds. With millions of subscribers and a growing on-track résumé, McFarland’s Truck Series debut alongside Pastrana marks a significant step in his continued expansion into professional motorsports competition.
“I’ve been lucky to drive a lot of really cool stuff, but Daytona in a NASCAR CRAFTSMAN Truck is a whole new level,” McFarland said. “This is my first time in the series, so I know it’s going to push me way outside my comfort zone, and that’s what makes it so exciting. I’m incredibly grateful to have partners like Black Rifle Coffee Company, BRUNT and Niece Motorsports backing us every step of the way. We’re going to go have some fun and see what this thing can do.”
To bring this Daytona effort to life both on and off the track, the experience will be documented through a multi-episode video series on Channel 199, Pastrana’s YouTube platform, offering behind-the-scenes access throughout the buildup to race day. Special one-race liveries for the event will be revealed in the coming days as part of the content rollout.
In conjunction with Daytona, Black Rifle Coffee Company along with Pastrana, McFarland, Brunt and Niece will make a combined $100,000 donation to Boot Campaign, a nonprofit organization dedicated to uniting Americans to honor and restore the lives of veterans and military families through individualized, life-improving care.
Pastrana and McFarland’s appearance at the NASCAR CRAFTSMAN Truck Series Fresh From Florida 250 will air live on Fox Sports 1 from Daytona International Speedway starting at 7:30 p.m. ET.
