Make Your Website Work as Hard as You Do
Your construction company’s website should be more than a placeholder, it should actively bring you new business. If your site isn’t showing up on Google or engaging visitors, you’re leaving money on the table.
Can Customers Even Find You Online?
When clients search for services, they’re typing specific phrases like “custom home builders near me” or “commercial contractors in [your city].” If your website isn’t optimized for these keywords, you’re invisible to potential customers. With the right SEO strategies, your business will show up where it matters most—at the top of local search results.
But SEO is more than just keywords. You want your site to load fast, work perfectly on mobile devices, and include content that answers customer questions. You also want to optimize your Google Business Profile so you appear in local map searches, where most clients start their journey.
Is Your Website Driving Leads or Driving Them Away?
A slow, outdated website can frustrate visitors and send them straight to competitors. You want a website that is designed to be fast, mobile-friendly, and easy to navigate. With clear calls-to-action (CTAs), engaging project galleries, and glowing testimonials, site visitors will feel confident choosing your company.
Choosing a Website Designer/Consultant
When selecting a company to help with your website, avoid companies that offer cookie-cutter solutions. Look for a company that creates service area pages tailored to your market, optimizes technical details like site speed and schema markup, and highlights your expertise with professional portfolios. You want every element of your site to be designed to attract leads and convert them into paying clients. Your website should work for you 24/7, not just sit there.
About the Author – Jim Toppe is Owner of Toppe Consulting, a Carolinas-based company that helps construction companies, manufacturers and others create websites that deliver real results. Reach out to Jim at jim@toppeconsulting.com.
