Southeast Design and Construction Company Prepares for Growth Through Brand Integration
Construction Resources, LLC, an Atlanta-based family of design and construction businesses, has announced its plan to further integrate all of its independently-operated entities in the Southeast. Marqet Group, a Houston-based agency will support the brand integration and develop 360° programs to promote the company’s innate values: design, service and heritage.
Construction Resources currently offers over 60 nationally-recognized brands across nine product categories and plans to expand their full product offering and services to all their locations in the near future. The company includes established brands such as Colonial Lighting, Sewell Appliance, Atlanta Kitchen, Atlanta Glass & Mirror, Florida Bath and Surfaces, ARD, National Stoneworks and CR Home. Its broad portfolio of products, design and project management services caters to trade and consumer audiences for home and commercial spaces, with a focus on kitchen and bath areas. Their plans for integration will gradually introduce countertops, appliances, lighting, flooring and more through its multiple locations across four states. This strategy will help the company facilitate the design, sourcing and project management process for all customer segments.
“Our company has been the trusted partner of many design and building professionals, as well as homeowners, over the last five decades,” Mitch Hires, CEO of Construction Resources said. “As part of our expansion model, we are bringing a complete offering of products and services to our distinctive audiences, with the goal of easing the design process and truly creating a one-stop resource,” he added.
Construction Resources offers both consumer and trade audiences a wide array of specialty building materials and services to facilitate the design and turnkey installation of the many products they offer through their 27 locations across Georgia, Florida, Alabama and South Carolina. For nearly 50 years, the company has been catering to various sectors of the design, construction and remodeling industry.
To support the integration process, Construction Resources has selected Marqet Group, a Houston-based marketing agency to oversee their brand alignment and further expand their consumer and trade professional outreach. With extensive experience and knowledge in the construction and surfacing industry, the agency will support the strategic business growth plans of one of Atlanta’s most established design and supply companies through the integration process.
“Construction Resources is a prestigious portfolio of companies within the industry, operating businesses that have had a solid reputation with a great deal of growth potential,” noted Lorenzo Marquez, founder and president of Marqet Group. “With the amount of competition in the design market, we are honored to serve as an extension of their business and support the execution of marketing initiatives that will bring to life a hub-and-spoke model for the full range of brands Construction Resources represents across their many locations,” Marquez added.
Known for their design expertise, service and heritage, Construction Resources will leverage its marketing efforts under its largest subsidiary, CR Home, to build upon existing brand recognition and offering. The company will streamline segment branding for residential, commercial and multi-family to provide distinct benefits to each.
“Most of my career has been dedicated to overseeing brand expansion through avenues such as store-front openings, product launches and media partnerships,” said Marquez. “I am very grateful to support Mitch and his team through their expansion process and bring my team’s skillset forward delivering to the high-quality standards for which the group of businesses is known.”
