ChatGPT

Leveraging ChatGPT for Construction Marketing

by Helen Johnson on June 17, 2023

Construction marketing can be a challenging and complex process. Marketers in the construction industry are faced with competing priorities, many of which are deadline driven. New Artificial Intelligence (AI) tools, such as ChatGPT, are increasing in adoption by construction marketers. From content generation to proposal support, AI is a powerful tool that can help improve…

Understanding AI and ChatGPT for Construction Marketing

by Brian Gallagher, Graycor on March 19, 2023

As technology continues to evolve, construction marketers are constantly seeking new ways to streamline their processes and improve their effectiveness. Tools based on Artificial Intelligence (AI), the ability of machines to perform tasks that would normally require human intelligence, are accelerating in user adoption. One tool that is becoming increasingly popular among construction marketers is…