• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Groundbreak Carolinas

MENUMENU
  • News
  • Careers
  • Resources
    • 2020 ABC of the Carolinas EIC Awards
    • AEC Industry Blogs
    • AEC School Directory
    • Asbestos Resources
    • Content Marketing
    • Coronavirus Resources
    • Diversity and Inclusion
    • Economic Forecasts
    • GroundBreak Carolinas Newsletter Archive
    • Health and Wellness
    • New Silica Standard Resources
    • Workforce Development Resources
  • Subscribe

GroundBreak Carolinas

Your source for construction industry news in the Carolinas

MENUMENU
  • Featured
  • Business
    • Accounting
    • Government Affairs
    • Management
    • Human Resources
    • Finance, Bonding, & Insurance
    • Leadership
    • Marketing & BD
    • Operations Management
    • Legal
    • Risk Management
    • Technology
  • Markets
    • Commercial
    • Distribution / Warehouse
    • Government Facilities
    • Health Care
    • Hotels / Hospitality
    • Industrial/Manufacturing
    • Mission Critical / Data Centers
    • Residential/Multi-Family Residential
    • Office Buildings
    • Power / Energy
    • Retail / Shopping Centers
    • Roads, Bridges and Highways
    • Schools (K-12 and Higher Education)
    • Strategy
  • Workforce
    • Apprenticeships
    • Education
      • Colleges
      • High Schools
      • Technical Schools
    • Recruiting
    • Safety
    • Training
    • Veterans Programs
  • Operations
    • Architecture
    • Contracting
    • Energy
    • Engineering
    • Equipment
    • Facilities
    • Products
  • Projects
  • People
  • Economic Development
  • Partners
  • News
  • Events
  • Careers
  • Resources
    • AEC Industry Blogs
    • AEC School Directory
    • Asbestos Resources
    • Content Marketing
    • Coronavirus Resources
    • Economic Forecasts
    • GroundBreak Carolinas Newsletter Archive
    • New Silica Standard Resources
    • Workforce Development Resources
  • Let’s Talk Construction

Construction Marketing

Construction Marketing Trends for 2024

by Brian Gallagher on January 3, 2024

As we move into 2024, the construction industry is in the midst of a pivotal transformation, necessitating an adaptation to new and emerging marketing trends. For construction businesses focused on achieving growth in this competitive sector, it is essential to both understand and capitalize on these evolving trends. Leveraging the trends and latest advancements in…

Topics: Featured, Marketing & BD
Construction Marketing

A New Era for Marketing

by Christina Zweig Niehues, Director of Research and E-Commerce, Zweig Group on October 9, 2021

It’s important for firms in all stages of growth to invest in marketing and continue to plan for the future. There’s a stark difference between the way AEC firms looked at marketing during the midpoint of 2020 (confusion, cessation of usual activities, budget cuts) and the way they are approaching marketing spending this year. Business…

Topics: Featured
Construction Marketing, Zweig Group

ABC Carolinas Webinar: Marketing in a Dynamic Environment

by GroundBreak Staff Report on July 15, 2020

Be sure to register for this timely informational webinar on Strategic Marketing scheduled for Tuesday, August 18, 2020. The featured speaker is marketing expert Brian Gallagher, Vice President of Corporate Development for Graycor.

Topics: Business, Marketing & BD
ABC Carolinas, Construction Marketing

Marketing Trends Impacting Construction

by Brian Gallagher on May 14, 2018

Technology and consumer behavior continue to evolve, having a significant impact on how marketers in the architecture, engineering and construction (AEC) industry plan and execute their tactics. The “rules” change on a regular basis, so keeping a pulse on current trends will help AEC firms improve their marketing effectiveness. There are 10 key trends to…

Topics: Featured, Marketing & BD
Construction Marketing, Marketing, Trends

Primary Sidebar

What We’re Reading

  • DOT to close Ponders Ray Road in Greenville for construction
    Source: Greenville Journal Published on May 16, 2025
  • Downtown Greenville storefront improvement projects approved: Design Review Board notes
    Source: Upstate Business Journal Published on May 16, 2025
  • Dealmakers: Notable commercial real estate transactions — January-March 2025
    Source: Upstate Business Journal Published on May 16, 2025
  • Planner: Networking events in the Upstate, May 16-22
    Source: Upstate Business Journal Published on May 15, 2025
  • flyExclusive revenue grows 10%, but loss persists
    Source: Business North Carolina Published on May 15, 2025

Recent Posts

  • Western NC Construction Career Day Draws 600 High Schoolers: Inspiration for a Resilient Region
  • Foundry Commercial Brokers Landmark Industrial Land Sale in Fuquay-Varina
  • S. Tipton Studio Opens New Office in Raleigh
  • The North Carolina Railroad Company Expands Build Ready Sites Program with Two Grant Rounds in 2025
  • Davis & Floyd Promotes Jeffrey Poole, PE, PLS, to Vice President over Surveying
  • Search
  • News
  • Careers
  • Resources
    • 2020 ABC of the Carolinas EIC Awards
    • AEC Industry Blogs
    • AEC School Directory
    • Asbestos Resources
    • Content Marketing
    • Coronavirus Resources
    • Diversity and Inclusion
    • Economic Forecasts
    • GroundBreak Carolinas Newsletter Archive
    • Health and Wellness
    • New Silica Standard Resources
    • Workforce Development Resources
  • Subscribe

Footer

  • About GBC
  • Contact Us
  • Submit Editorial
  • Submit Event
  • Partnerships/Contributors

Sponsorship Opportunities

Join Our Mailing List

"*" indicates required fields

Name*
By clicking Submit you agree to our Privacy Policy and Terms of Use.
This field is for validation purposes and should be left unchanged.

Copyright © 2025 GroundBreak Carolinas LLC.

  • Privacy Policy
  • Terms of Use