Groundbreak Carolinas

GroundBreak Carolinas

Your source for construction industry news in the Carolinas

Gen Z

Gen Z: Breaking the Marketing Mold

by Emily Gallagher on

Gen Z – the demographic group succeeding Millennials and preceding Generation Alpha – is the first generation to grow up with the internet easily at their fingertips and social media as a strong influence in day-to-day activities. Members of Gen Z, comprised of those born between the mid to late 1990s and 2010, have a…

What Your Gen Z Employees Want

by Kelsey Zibell on behalf of NCCER on

For the most part, the world has Gen X and millennials figured out. As two prominent generations, there is abundant research about how they behave socially and professionally. And at this point, we have been able to see how these studies fare. By 2017, 33% of the workforce was Gen X and 35% of the…