Groundbreak Carolinas

GroundBreak Carolinas

Your source for construction industry news in the Carolinas

Social Media

Humanize Your Organization through Social Media

by Vikki Sicaras, AOE on

To paraphrase Ray Kinsella from “Field of Dreams,” if you build it, they will come. While the original phrase was about a fictional baseball field and the spirit of baseball legend Shoeless Joe Jackson (or Kinsella’s father, but I digress), it also holds true for your social media platforms. Providing more than a static website,…

SEO vs. Social Media Marketing – Which is Better for Your Construction Business?

by Brian Gallagher on

With online marketing, there’s a debate raging among experts over which strategy is best to grow your construction business. Would SEO or social media marketing be the better option? Often, construction businesses will hire an SEO expert or agency to increase their visibility in the search engines without even thinking about social media and the…