Relentless Marketing
I was talking about marketing the other day with someone who had recently started their own design business when I realized I had come up with a new term for the kind of marketing I was telling them to do and that I know works every time: “relentless marketing.” When we speak of “relentless marketing,”…
Various Thoughts on AEC Marketing
Most AEC firms play it safe with bland marketing, but bold, consistent outreach is what actually drives results. I’m sure I spend too much time on LinkedIn (thanks, Dr. Matt Waller for telling me years ago I needed to be on it in spite of my prejudices against it!), but I have found it educational…
The High Cost of Crisis Unpreparedness and How to Safeguard Your Organization
Crises, whether cyberattacks, natural disasters or financial disruptions, are inevitable in today’s interconnected world. The difference between recovery and collapse often lies in preparedness. The consequences of being unprepared for a crisis can be severe. We explore what’s at stake as well as actionable solutions to mitigate risks, emphasizing critical concepts like cybersecurity measures, crisis…
Frampton Construction Promotes Katherine Panke to Director of Marketing
Frampton Construction Company, a full-service construction firm providing planning and design support, preconstruction and construction services, has promoted Katherine Panke to Director of Marketing, marking a key leadership milestone as the company continues its growth trajectory. Panke joined the firm in 2017 as a marketing coordinator and has played a key role in Frampton’s brand…
Amplify Your PR and Marketing Efforts with Podcasts
Podcasts are becoming a fundamental tool in PR and marketing strategies and it’s no secret that attention is currency; podcasts offer a golden opportunity for brands to stand out, connect and engage. With more than 464 million listeners globally (Statista, 2023), podcasting has evolved from a niche medium to a strategic powerhouse and provides an…
Focus on the Clients for Success
Firms with owners who really understand how powerful this idea is don’t do things like all the other firms in our business. It’s been said there is no reason for any business to exist without filling a want or need of a client or customer. AEC firms are no exception. They have to meet the…
Make Your Website Work as Hard as You Do
Your construction company’s website should be more than a placeholder, it should actively bring you new business. If your site isn’t showing up on Google or engaging visitors, you’re leaving money on the table. Can Customers Even Find You Online? When clients search for services, they’re typing specific phrases like “custom home builders near me”…
It’s a New Year. Time for Some Marketing Maintenance.
The new year is always a good time to do your necessary maintenance. Our Tiffin Allegro diesel pusher motorhome just turned over 50,000 miles. It is going into the truck shop later this week to get an oil change and to check out the front end, air brake and suspension systems, and Allison transmission. It’s…
ING Celebrates 10 Years: An Interview with Founder Chris Simmons
The Industrial Networking Group (ING) is celebrating 10 years. GroundBreak Carolinas recently sat down with ING founder Chris Simmons to discuss the group’s growth and success. What is ING? The Industrial Network Group is a network of industrial professionals focused on improving their skills, increasing their network, and gaining more opportunities for their company. This…
2024 State of Local SEO for Contractors Report
A groundbreaking study analyzing 9,782 contractor Google Business Profiles across the United States has revealed critical insights into the online presence and customer satisfaction of local contractors. The 2024 State of Local SEO for Contractors report highlights the top and bottom-performing locations, key facts, and essential recommendations for improvement. Top-Performing Locations: Bottom-Performing Locations: Key Findings: Top…
