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Marketing & BD

Focus on the Clients for Success

April 7, 2025

Firms with owners who really understand how powerful this idea is don’t do things like all the other firms in our business. It’s been said there is no reason for any business to exist without filling a want or need of a client or customer. AEC firms are no exception. They have to meet the…

Make Your Website Work as Hard as You Do

April 6, 2025

Your construction company’s website should be more than a placeholder, it should actively bring you new business. If your site isn’t showing up on Google or engaging visitors, you’re leaving money on the table. Can Customers Even Find You Online? When clients search for services, they’re typing specific phrases like “custom home builders near me”…

It’s a New Year. Time for Some Marketing Maintenance.

January 10, 2025

The new year is always a good time to do your necessary maintenance. Our Tiffin Allegro diesel pusher motorhome just turned over 50,000 miles. It is going into the truck shop later this week to get an oil change and to check out the front end, air brake and suspension systems, and Allison transmission. It’s…

ING Celebrates 10 Years: An Interview with Founder Chris Simmons

September 22, 2024

The Industrial Networking Group (ING) is celebrating 10 years. GroundBreak Carolinas recently sat down with ING founder Chris Simmons to discuss the group’s growth and success. What is ING?  The Industrial Network Group is a network of industrial professionals focused on improving their skills, increasing their network, and gaining more opportunities for their company.  This…

2024 State of Local SEO for Contractors Report

August 12, 2024

  A groundbreaking study analyzing 9,782 contractor Google Business Profiles across the United States has revealed critical insights into the online presence and customer satisfaction of local contractors. The 2024 State of Local SEO for Contractors report highlights the top and bottom-performing locations, key facts, and essential recommendations for improvement. Top-Performing Locations: Bottom-Performing Locations: Key Findings: Top…

CarolinaPower Welcomes Ashley Michie as Marketing Manager

July 1, 2024

CarolinaPower, a leading employee-owned, regional electrical contractor with four offices in South Carolina, has hired Ashley Michie as Marketing Manager. Based in the firm’s Columbia office, Michie will lead company-wide marketing efforts, including brand management, marketing communications, social media, and special events. Michie has nearly 15 years of business and marketing management experience in the…

What Makes a Website Great? A Comprehensive Guide to Success

June 21, 2024

Your website is often the first point of contact between your organization and your audience. In today’s digital age, it’s crucial to view your website as an asset that provides solutions and leaves a lasting impression. A great website goes beyond aesthetics; it encompasses a clear purpose, user-centric design, engaging content, and continuous improvements. I…

The Superior Value of Paid Content Partnerships Over Event Sponsorships in B2B Marketing

January 13, 2024

In the rapidly evolving landscape of business-to-business (B2B) marketing, construction executives are constantly faced with choices on how to allocate their marketing budgets to maximize impact and ROI. While traditional avenues such as one-time event sponsorships have been popular, the digital age beckons a shift towards more sustainable, impactful, and value-driven marketing strategies. Among these,…

Construction Marketing Trends for 2024

January 3, 2024

As we move into 2024, the construction industry is in the midst of a pivotal transformation, necessitating an adaptation to new and emerging marketing trends. For construction businesses focused on achieving growth in this competitive sector, it is essential to both understand and capitalize on these evolving trends. Leveraging the trends and latest advancements in…

The Construction Media Alliance Announces Winners of 2023 Editorial and Marketing Awards

October 11, 2023

The Construction Media Alliance has recognized the winners of the 2023 Editorial and Marketing Awards — a peer-voted awards platform meant to highlight excellence in construction industry journalism, communications, content and storytelling. Categories range from traditional editorial platforms such as columns and series, to more new media platforms such as social media and video production….

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What We’re Reading

  • Canadian company to invest $56 million, create at least 122 jobs in Charlotte
    Source: Business North Carolina Published on May 23, 2025
  • Manufacturer shutdown leads to N.C. layoffs as TransAxle closes
    Source: Business North Carolina Published on May 22, 2025
  • Advance Auto shares soar 57% on reaffirmed full-year guidance
    Source: Business North Carolina Published on May 22, 2025
  • Status update: 7 Upstate commercial real estate projects
    Source: Upstate Business Journal Published on May 22, 2025
  • Franklin Real Estate Development finds inspiration in Greenville’s history
    Source: Upstate Business Journal Published on May 22, 2025

Recent Posts

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  • Optimism and Opportunity: SCEDA’s 2025 Conference Highlights South Carolina’s Economic Momentum Amid Uncertainty
  • Western NC Construction Career Day Draws 600 High Schoolers: Inspiration for a Resilient Region
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