CarolinaPower Welcomes Ashley Michie as Marketing Manager
CarolinaPower, a leading employee-owned, regional electrical contractor with four offices in South Carolina, has hired Ashley Michie as Marketing Manager. Based in the firm’s Columbia office, Michie will lead company-wide marketing efforts, including brand management, marketing communications, social media, and special events. Michie has nearly 15 years of business and marketing management experience in the…
What Makes a Website Great? A Comprehensive Guide to Success
Your website is often the first point of contact between your organization and your audience. In today’s digital age, it’s crucial to view your website as an asset that provides solutions and leaves a lasting impression. A great website goes beyond aesthetics; it encompasses a clear purpose, user-centric design, engaging content, and continuous improvements. I…
The Superior Value of Paid Content Partnerships Over Event Sponsorships in B2B Marketing
In the rapidly evolving landscape of business-to-business (B2B) marketing, construction executives are constantly faced with choices on how to allocate their marketing budgets to maximize impact and ROI. While traditional avenues such as one-time event sponsorships have been popular, the digital age beckons a shift towards more sustainable, impactful, and value-driven marketing strategies. Among these,…
Construction Marketing Trends for 2024
As we move into 2024, the construction industry is in the midst of a pivotal transformation, necessitating an adaptation to new and emerging marketing trends. For construction businesses focused on achieving growth in this competitive sector, it is essential to both understand and capitalize on these evolving trends. Leveraging the trends and latest advancements in…
The Construction Media Alliance Announces Winners of 2023 Editorial and Marketing Awards
The Construction Media Alliance has recognized the winners of the 2023 Editorial and Marketing Awards — a peer-voted awards platform meant to highlight excellence in construction industry journalism, communications, content and storytelling. Categories range from traditional editorial platforms such as columns and series, to more new media platforms such as social media and video production….
TrebleHook Named as One of the Region’s 10 Most Exciting Startups by NEXT
TrebleHook has been named as one of the “10 Most Exciting Startups” by NEXT, an organization that exists to guide and support high-growth, high-potential entrepreneurs and their businesses in Greenville, SC, and across the Upstate of South Carolina. This recognition is a tremendous validation for TrebleHook, a startup quietly innovating under the supportive umbrella of its parent company, TPM….
Learning from Volkswagen’s 1960s ads
Things are only going to get more competitive, so it’s time to raise the bar with your marketing. You may not know who Doyle Dane Bernbach was, but if you are of a certain age, you will undoubtedly remember their products. DDB were real life “mad men” of advertising – the creators of the fabulous Volkswagen…
Content Marketing and Other Trends in AEC Marketing for 2023
The architecture, engineering and construction (AEC) industry is faced with challenges and opportunities that stem from evolving economic cycles, changing markets, client expectations and new technologies. For AEC marketers, change creates opportunities to improve the planning, implementation and measurement of marketing programs. Keeping abreast of industry transformation, technology advances and innovations is imperative for AEC…
Understanding AI and ChatGPT for Construction Marketing
As technology continues to evolve, construction marketers are constantly seeking new ways to streamline their processes and improve their effectiveness. Tools based on Artificial Intelligence (AI), the ability of machines to perform tasks that would normally require human intelligence, are accelerating in user adoption. One tool that is becoming increasingly popular among construction marketers is…
Are Your Employees Listening? Connecting through Podcasts
In today’s world, employees and clients are inundated with news and messages constantly, not to mention juggling remote work, jobsite visits, and interacting with clients. Team members can feel disengaged, disconnected, and uninspired. How can you connect and reach them? ECS recently launched a podcast to engage with our employees and clients for this reason….
