TrebleHook Named as One of the Region’s 10 Most Exciting Startups by NEXT
TrebleHook has been named as one of the “10 Most Exciting Startups” by NEXT, an organization that exists to guide and support high-growth, high-potential entrepreneurs and their businesses in Greenville, SC, and across the Upstate of South Carolina. This recognition is a tremendous validation for TrebleHook, a startup quietly innovating under the supportive umbrella of its parent company, TPM….
Learning from Volkswagen’s 1960s ads
Things are only going to get more competitive, so it’s time to raise the bar with your marketing. You may not know who Doyle Dane Bernbach was, but if you are of a certain age, you will undoubtedly remember their products. DDB were real life “mad men” of advertising – the creators of the fabulous Volkswagen…
Content Marketing and Other Trends in AEC Marketing for 2023
The architecture, engineering and construction (AEC) industry is faced with challenges and opportunities that stem from evolving economic cycles, changing markets, client expectations and new technologies. For AEC marketers, change creates opportunities to improve the planning, implementation and measurement of marketing programs. Keeping abreast of industry transformation, technology advances and innovations is imperative for AEC…
Understanding AI and ChatGPT for Construction Marketing
As technology continues to evolve, construction marketers are constantly seeking new ways to streamline their processes and improve their effectiveness. Tools based on Artificial Intelligence (AI), the ability of machines to perform tasks that would normally require human intelligence, are accelerating in user adoption. One tool that is becoming increasingly popular among construction marketers is…
Are Your Employees Listening? Connecting through Podcasts
In today’s world, employees and clients are inundated with news and messages constantly, not to mention juggling remote work, jobsite visits, and interacting with clients. Team members can feel disengaged, disconnected, and uninspired. How can you connect and reach them? ECS recently launched a podcast to engage with our employees and clients for this reason….
Egnyte’s Annual AEC Summit to Provide Insights on the Important Role of Technology in the AEC Industries
Egnyte, the secure platform for content collaboration and governance, will host a virtual summit bringing together technology and business experts across the architecture, engineering and construction (AEC) sectors to talk about the challenges companies face in today’s economy and how technology can make these businesses more resilient in the face of economic uncertainty. The AEC Summit will…
SMPS SERC to be Held in Wilmington, NC
Marketers and business developers from the architecture, engineering and construction industries will descend on Wilmington, NC for the Society of Marketing for Professional Services (SMPS) Southeast Regional Conference (SERC), March 20-24, 2023. The 2023 SMPS SERC Planning Committee and the Research Triangle Chapter will be hosting the event at the Wilmington Convention Center in the…
ABC’s Construction Executive Celebrates 20 Years, Redesigns Magazine
Construction Executive, the magazine of the business of construction that is published by Associated Builders and Contractors, is celebrating its 20th anniversary this month by unveiling a completely redesigned version of the print magazine with its January-February 2023 issue as well as a new, dynamic content mix on its online platforms. “For two decades, Construction Executive has helped contractors build…
GroundBreak Carolinas Featured on The Power of Design Podcast with Host Jack Ossa
The Power of Design podcast explores the intersection of architecture, construction and real estate, in order to understand the dynamics and trends that shape an exciting and powerful built environment. In Episode 76 (December 16, 2022), our own Dan Polstra, Business Development Manager, joined host Jack Ossa for a lively conversation about content marketing in general – and…
Gen Z: Breaking the Marketing Mold
Gen Z – the demographic group succeeding Millennials and preceding Generation Alpha – is the first generation to grow up with the internet easily at their fingertips and social media as a strong influence in day-to-day activities. Members of Gen Z, comprised of those born between the mid to late 1990s and 2010, have a…
