Understanding Zoomers: What Drives Them and Their Impact on the Future

Generation Z is growing up. Sandwiched between Millennials and Generation Alpha, this group is emerging as an influential demographic and driving impactful change that will shape our future in ways we haven’t seen before.

This demographic, also known as Zoomers, is the largest generation on Earth, ranging in age from 10 to 25. While we are not suggesting anyone market to grade schoolers, marketers should recognize the influence that the older segment of this group has today, and, as the younger segment ages, the future should be an important part of your strategic plans.

PR Daily recently shared an interesting article on the top Gen Z trends for 2023, based on a new study from Instagram and forecasting firm WGSN in which 1,000 Gen Z social media users were asked what they most desire and expect in 2023—from nearly every aspect of life. Here are some key takeaways:

Gen Z cares deeply about a wide range of issues and wants the organizations and influencers they interact with to do the same. They are particularly concerned about climate change and disability rights.

In addition, Gen Z is looking for ways to earn a little money on the side (outside the traditional full-time job). This could mean a major shift for employers in the years ahead.

Is your brand resonating with Gen Zers—as customers, clients and employees? Reach out to AOE for help in engaging with this diverse and influential generation who is forging our future.