Hilton Grand Vacations Announces Ocean Reserve, a Hilton Grand Vacations Club, a Premier Oceanfront Property in Myrtle Beach

Hilton Grand Vacations Inc. (NYSE:HGV), the premier vacation ownership and experiences company, announces Ocean Reserve, a Hilton Grand Vacations Club. This new oceanfront resort will be HGV’s fourth property in Myrtle Beach, South Carolina, and its eighth property in the state. Positioned adjacent to Ocean 22, a Hilton Grand Vacations Club, Ocean Reserve will offer an elevated resort experience featuring thoughtfully designed accommodations, premium amenities and unparalleled access to one of the East Coast’s most popular beach destinations.

“We’re excited to strengthen our presence in South Carolina and provide our members and guests with even more opportunities to experience exceptional vacations in one of the country’s most popular coastal destinations,” said Mark Wang, CEO of Hilton Grand Vacations. “Myrtle Beach is an iconic, highly desirable, family-friendly destination, and Ocean Reserve showcases the quality accommodations, thoughtful design, desirable amenities and oceanfront setting that today’s travelers are seeking. This addition further enhances the choice and flexibility available to our members while delivering memorable experiences along the Grand Strand for years to come.”

This project marks HGV’s sixth property developed in collaboration with South Carolina-based Strand Capital Group, LLC, and will offer 227 spacious one-, two- and three-bedroom suites, all equipped with full kitchens and in-unit washers and dryers, as well as expansive presidential suites overlooking a rooftop pool deck with stunning views of the Atlantic Ocean. Planned resort amenities include an indoor pool, bar, deli, fitness center and multi-purpose activity area, creating an ideal vacation experience for families, couples and multigenerational travelers alike. Members and guests of Ocean Reserve and Ocean 22 will enjoy a campus-style experience with access to amenities across both properties.

“We appreciate the opportunity to continue our long-standing relationship with Hilton Grand Vacations through Ocean Reserve,” said J. Patrick Lowe, founding partner of Strand Capital Group, LLC. “Together, we’re building a resort that will be a wonderful addition to Myrtle Beach and one that HGV’s members and guests will enjoy for many years to come.”

Located at 23rd Avenue North and North Ocean Boulevard, construction began in December 2025, with occupancy anticipated in the second quarter of 2028. Sales for the property began in July 2026.

Ocean Reserve will provide members and guests with convenient access to Myrtle Beach’s leading dining, shopping and entertainment options, as well as the renowned “Golden Mile” — a picturesque stretch of coastline known for its natural beauty and charm.