Southeast Design and Construction Company Prepares for Growth Through Brand Integration
Construction Resources, LLC, an Atlanta-based family of design and construction businesses, has announced its plan to further integrate all of its independently-operated entities in the Southeast. Marqet Group, a Houston-based agency will support the brand integration and develop 360° programs to promote the company’s innate values: design, service and heritage. Construction Resources currently offers over…
Serve Your Best Customers First
Customer segmentation has long been a standard in other industries. For instance, there are countless examples of manufacturers slapping a different label on an automobile and marketing it to a dissimilar demographic either based on a difference in price, image, or even branding. Applying this same philosophy to the concrete contractor can benefit customer retention…
New Website for Outer Banks Pool & Landscape Designer Makes a Splash
Outer Banks Media (OBX Media), a North Carolina-based digital marketing agency specializing in website design, search engine optimization and internet marketing, announces the completion of a website redesign for their client, Southern Scapes Pool & Landscape Design (Southern Scapes). Southern Scapes has been in business since 1998, and is a family owned business specializing in pool…
North Carolina Construction Projects Have the Necessary Approvals and Go Forward
Construct-A-Lead, a construction lead service, reported that the following North Carolina construction projects will have the necessary approvals and will go forward. Businesses will have ample opportunities to provide construction bids and other services relative to these projects Interested parties are invited to visit construct-a-lead.com and sign up for a test drive. This a no obligation, no…
Sell Value and Increase Profitability
Daniel Pink, author of A Whole New Mind, identified the primary cause of the construction industry’s low-profit margins. He wrote, “For business, it’s no longer enough to create a product that’s reasonably priced and adequately functional.” Unfortunately, that’s what the construction industry attempts to do when it bids work based on price. The problem with…
