Developing Your 2020 Marketing Plan
Successful construction firms don’t view marketing as an expense, but rather a strategic approach to business. Each year we have the opportunity to refresh how we approach our business, marketplace and clients. A marketing plan is about strategic choices: which markets to target, what services to offer, how to differentiate, how to communicate and how to win….
Content Marketing
As traditional marketing methods continue to decline in effectiveness and return on investment, content marketing is increasing becoming an effective tool for lead generation, client engagement, and thought leadership. GroundBreak Carolinas was established as a content marketing platform serving the design and construction communities in North Carolina and South Carolina. “Content marketing is a strategic…
Characteristics of a Marketing Centric A/E/C Firm
No real big surprise to the marketing professionals in the architecture, engineering, and construction industry that when it comes to marketing, our industry is often behind the curve of most other industries. Part of this is because marketing was outright illegal for professional services until the 1970s. Another reason is because there is a possible…
AEC Excellence Awards 2019 Call for Entries Now Open
Now in its eighth year, the AEC Excellence Awards competition—co-sponsored by Autodesk, Construction Dive, SmartCities Dive, and Informed Infrastructure —is an incredible way to honor the AEC (architecture, engineering, and construction) industry and the ingenuity of the professionals who are stretching the limits of what is possible in AEC. Enter now for this year’s AEC Excellence…
Storytelling Through Video
As I travel around the country visiting clients to discuss marketing plans, a common tactic that is presented is videos, specifically short format (less than four minutes). Many want to ramp up their existing video efforts, while others simply want to start, yet are nervous. Although the stats have been shared in this space numerous…
Constant Contact Adds New Facebook, Automation and Branding Tools to Marketing Platform
Constant Contact, an Endurance International Group (NASDAQ : EIGI) company and leader in small business marketing solutions, continues to evolve its platform with the launch of a new suite of tools that allows even the most inexperienced small businesses to benefit from sophisticated marketing. Designed, tested and proven to deliver ease of use and more results to…
Marketing Trends Impacting Construction
Technology and consumer behavior continue to evolve, having a significant impact on how marketers in the architecture, engineering and construction (AEC) industry plan and execute their tactics. The “rules” change on a regular basis, so keeping a pulse on current trends will help AEC firms improve their marketing effectiveness. There are 10 key trends to…
Recent Tragedies Remind Us of the Importance of a Crisis Communications Plan
The tragedy on Florida International University’s campus recently that resulted in six deaths and multiple injuries is a reminder to us the necessity of having a crisis communications plan. When tragedy occurs and the news spreads quickly, having a plan in place that can be easily implemented is key. No matter your organizational structure or…
Tips for AEC Project Photography
A good A/E/C photographer will help you build your portfolio of marketing images so that your clients can see the diversity of your projects in the most favorable manner possible. Your masterpiece may look nice in person, but what if your potential clients are too busy to experience it first hand? Hiring the right A/E/C…
Using PR to Build Thought Leadership
Public relations is the formal way in which organizations communicate with their public. It is planned or managed communication — a means to communicate, influence and even sell. While that sounds like a boring textbook statement, it is important to recognize the key message here: planned or managed communication. The chatter about your organization happens…
