Your source for construction industry news in the Carolinas
Most AEC firms play it safe with bland marketing, but bold, consistent outreach is what actually drives results. I’m sure I spend too much time on LinkedIn (thanks, Dr. Matt Waller for telling me years ago I needed to be on it in spite of my prejudices against it!), but I have found it educational…
A groundbreaking study analyzing 9,782 contractor Google Business Profiles across the United States has revealed critical insights into the online presence and customer satisfaction of local contractors. The 2024 State of Local SEO for Contractors report highlights the top and bottom-performing locations, key facts, and essential recommendations for improvement. Top-Performing Locations: Bottom-Performing Locations: Key Findings: Top…
Construction marketing can be a challenging and complex process. Marketers in the construction industry are faced with competing priorities, many of which are deadline driven. New Artificial Intelligence (AI) tools, such as ChatGPT, are increasing in adoption by construction marketers. From content generation to proposal support, AI is a powerful tool that can help improve…
In today’s world, employees and clients are inundated with news and messages constantly, not to mention juggling remote work, jobsite visits, and interacting with clients. Team members can feel disengaged, disconnected, and uninspired. How can you connect and reach them? ECS recently launched a podcast to engage with our employees and clients for this reason….
Gen Z – the demographic group succeeding Millennials and preceding Generation Alpha – is the first generation to grow up with the internet easily at their fingertips and social media as a strong influence in day-to-day activities. Members of Gen Z, comprised of those born between the mid to late 1990s and 2010, have a…
Successful construction firms don’t view marketing as an expense, but rather a strategic approach to business. Each year we have the opportunity to refresh how we approach our business, marketplace and clients. A marketing plan is about strategic choices: which markets to target, what services to offer, how to differentiate, how to communicate and how to win….
With online marketing, there’s a debate raging among experts over which strategy is best to grow your construction business. Would SEO or social media marketing be the better option? Often, construction businesses will hire an SEO expert or agency to increase their visibility in the search engines without even thinking about social media and the…
Determining an approach to digital marketing can be intimidating. In order to grow your construction business online, you may be wondering whether you should invest your time and money into Search Engine Optimization (SEO) or Pay-Per-Click Advertising (PPC). Both have their positives and negatives, but is one better than the other? Let’s look at both….
History has proven that companies that embraced change and disruption have proven to be the most successful. In 2021, marketers will need to pivot and be intentional about adapting and improving their marketing approaches, and building strategies that engage clients and drive the achievement of business goals. During the last year, COVID-19 has certainly disrupted…
Everyone’s heard the statistics about the number of small businesses that fail, especially in those early years. The plumbing and HVAC fields are no different. Many contractors have a steady stream of happy customers that keep their businesses afloat even through rough patches. Others end up making critical errors that could send their business to financial ruin….
